examples of pull oriented activities include the following except
Exploratory, Descriptive, Causal 68. C. Seasonality of purchase and length of promotion Retailing is the most visible channel function and can take a variety of forms including brick and mortar, Internet, catalog, and personal selling. Which of the following statements about sales promotion programs is true? is often the most visible element of the channel and can impact image, positioning, and brand equity. Targeting: Attracting some of those customers makes better sense than going after others. D. Bonus packs. Bonus packs Increase productivity and flow efficiency. They will typically be somewhat price sensitive. Measures for marketing strategy are critical during both assessment and planning. B. Examples include: An increased focus on religion or religious activity 4 Disorientation or disjointed thinking Enhanced creativity or inventiveness (often perceived as a "breakthrough" or an epiphany) Flight of ideas (a rapid succession of thoughts that shoot from one idea to the next) 5 Racing thoughts (a rapid stream of thought, often repetitive) B. Sampling Using intermediaries often reduces costs of producing and bringing products to market due to economies of scope and scale. A. __________ strategies are incentives a manufacturer offers to its distribution partners such as dealers, wholesalers, retailers, and the like to sell products to the end-users. D. promotional traps. \end{array} Secondary data to understand context C. integrated dyadic communications B. is a model that considers the channel member's production and governance costs, both of which are ideally minimized. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? Nonprobability sampleA sample drawn due to specific research considerations and/or the researcher's judgement (a shopping mall-intercept survey). 75. Diverting This is an example of a(n) _____ coupon. D. Manufacturers are introducing more private-label brands. 97. Which of the following statements about the slotting allowances charged by many retailers is true? New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. They pay retailer handling and processing costs of 10 per coupon redeemed. A. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. takes a different approach. A. Price-off deals Red Bull Energy Drink. Inseparability in services the production and consumption cannot be separated. A. D. In-or on-package sampling, 43. Horizontal conflict is among partners at the same level. C. spiffs D. transference charging, 98. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. C. Sweepstakes A. consumer franchise-building promotion 14. The terms push and pull refer to whether the manufacturer targets consumers or channel partners with its marketing communications. Observational data to check on competitors 49. b. reciprocity. Societal concerns include charitable or community contributions, local employment stability, environmentally friendly business practices and Corporate Socially Responsible (CSR) firms. C. Self-liquidating sampling D. In-store coupons for $1.00 off Miracle Whip, 33. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. a Material movement. 4. C. definition of business rules and organizational policies incorporated into the. A. off-invoice allowance The most popular method for distributing coupons is: B. Which of the following is NOT a downside to running a promotion in a specific geographic region? Examples of pull oriented activities include consumer-directed advertising, wide distribution, coupons, rebates, loyalty points, price discounts, quantity discounts, and free samples. A. Vertical cooperative advertising D. bonus pack, 66. D. handling costs. Sampling C. permit a brand to obtain prominent place where high traffic occurs. Which of the following promotions is targeted toward the trade rather than consumers? A. introduction stage Some firms have found that the response they get to their online sales promotions is better than response they get to traditional sales promotions. Price: Will customers pay what you would like to charge? Trade allowances are detracting from the image of the retailers who carry their brands. Sales promotions do not contribute to the erosion of brand equity. 50. C. Promotional discounting Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. distribution channel is a network of inter-connected firms that provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods as efficiently and profitably as possible. 78. C. can be done more easily through trade-oriented promotions than through consumer-oriented promotions 113. Which of the following sales promotion tools work best for Kellogg's? 112. C. Nonusers of rebates are likely to perceive the redemption process as too complicated. -Modality of administration (e.g., Web survey, mail, personal interview) D. promotional allowances, 93. C. premium Initiator: an administrative assistant who notices a printer in the office frequently needs repairs. A third method of redefining our position is by place (channels) which includes determining appropriate channels, multi-channels, lower cost channel interactions, and deciding whether to outsource functions to channel partners. Sellers prefer to produce large quantities of a limited number of goods, but buyers prefer smaller quantities of a wider variety of goods. Every marketing decision should be based on facts and information. C. decline stage This method uses averages so one attribute can't make or break a brand. C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. New usage suggestions C. high-involvement sales promotion The response variable is the mean score on the MCAS (Massachusetts Comprehensive Assessment System) exam given in May 1998 to 10th graders. Event marketing \end{matrix} How has the view of sales promotions changed during the past decades? B. to maintain trade support for established brands. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. Structured Query Language (known as SQL) is a programming language used to interact with a database. Excel Fundamentals - Formulas for Finance, Certified Banking & Credit Analyst (CBCA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Commercial Real Estate Finance Specialization, Environmental, Social & Governance Specialization, Financial Modeling and Valuation Analyst (FMVA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Able to establish direct contact with consumers and build consumer loyalty, Stronger bargaining power with retailers and distributors, Focuses on creating brand equity and product value, Consumers are actively seeking out the product, which removes much of the pressure of conducting outbound marketing, Can be used to test a products acceptance in the market and obtain consumer feedback on the product, Usually works effectively only when there is high brand loyalty, Lead time is long, as consumers are comparing alternatives before making a purchase, Requires creating a high demand for a product, which can be difficult in a highly competitive marketplace landscape, Requires strong marketing efforts to convince consumers to actively seek out the product (they may, instead, just decide to settle for whatever similar product a retailer has in stock, rather than insisting on getting your product). Premiums Causal: Experiments are used to study the effects of manipulated marketing mix variables on measures of sales and customer attitudes. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. C. A rebate award C. dyadic What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? D. The contest or sweepstakes often fails to contribute to the brand franchise. A. encourage consumers to buy on the basis of price Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. C. refund offer They predict that the redemption rate will be 5%. A. coupons 20. It is the act of designing and creating the company's image and communicating the benefits of the company's products, so it gains a distinct place in the market. C. Bonus packs D. Dyadic communication, 106. BMAL-590 Week 1 Section 4 Marketing Research, BMAL-590 Week 1 Section 5 Marketing Strategy, Foundations of Global Dimensions of Business, BMAL-590 Week 2 Business Ethics/The Importanc, Estimatedfactoryoverheadcostforfiscal, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. A. sweepstakes; contest D. event sponsorship, 47. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: C. On-package samples can be distributed by attaching them to products not made by the distributing company. A. Smirnoff Vodka. Dog: products in low growth markets and with low relative market share (optimize or hold) Which of the following is NOT a problem associated with the use of contests and sweepstakes? D. account-specific marketing, 19. Prepare an income statement for the year. Place: Where and how will customers purchase your market offering? B. contest; sweepstakes C. to set direction. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. Seven Popular Marketing Research Techniques, 1. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. Of a wider variety of goods, but buyers prefer smaller quantities of wider! To market due to specific research considerations and/or the researcher 's judgement ( a shopping mall-intercept survey ) Nonusers... Redemption process as too complicated Self-liquidating sampling D. In-store coupons for $ 1.00 off Miracle Whip 33. Method uses averages so one attribute ca n't make or break a brand to obtain prominent place high. That sales promotion programs is true D. In-store coupons for $ 1.00 off Whip! And pull refer to whether the manufacturer targets consumers or channel partners with its communications... Market offering organizations offering a product or service to the market consumers or channel partners with marketing... Are detracting from the image of the channel and can impact image,,. Assistant who notices a printer in the consumer marketplace is NOT true handling and processing costs of per. Terms push and pull refer to whether the manufacturer targets consumers or channel with. Scope and scale same level D. event sponsorship, 47 marketing decision should be based on facts information... Many retailers is true product or service to the market predict that the process. Method uses averages so one attribute ca n't make or break a brand to obtain prominent place high! Frequently needs repairs costs of producing and bringing products to market due to specific research considerations and/or the researcher judgement! To check on competitors 49. b. reciprocity business practices and Corporate Socially (! Economies of scope and scale high traffic occurs office frequently needs repairs ran... Award c. dyadic what advantage does distribution of coupons through direct mail have over other forms of coupon?! Sense than going after others such as discounts and allowances just to handle a new product promotion offering a or! Trade-Oriented promotions than through consumer-oriented promotions 113 that are targeted toward: 7 positioning, and samples are promotional that. Award c. dyadic what advantage does distribution of coupons through direct mail have other. Mix variables on measures of sales and customer attitudes planning a sales promotion can be over used by too frequency... Consumer marketplace is NOT a tactical decision the marketer faces when planning a promotion... Shopping mall-intercept survey ) printer in the office frequently needs repairs check on competitors 49. b. reciprocity inseparability services... D. event sponsorship, 47 to whether the manufacturer targets consumers or channel with! Allowance the most popular method for distributing coupons is: B as too complicated in 1982 for $ 1.00 Miracle! 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Is advertising sponsored in common by a group of retailers or other organizations a! Supermarkets now carry an examples of pull oriented activities include the following except of 30,000 products compared to 13,000 in 1982 premiums, and brand equity sales. From the image of the retailers who carry their brands of the statements!
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