addleshaw goddard unique selling points
TLTs business development director Leigh Lyons says: Clients are at the heart of our business and we want to be as efficient and innovative as we can be in delivering a great service to them., Chrissie Lightfoot, author of The Naked Lawyer eBook and founder and CEO of consultancy EntrepreneurLawyer Limited, says that in order to differentiate themselves, law firms need to focus on, and invest in, their people: A law firm has to think about its individual lawyers as hundreds of marketing soldiers positioning themselves with their expertise in the marketplace.. Nabarro, CMS, Maclay Murray & Spens have all been suitors at one point or another Nabarro in 2013 (talks never went beyond a preliminary stage), Maclays in 2015 and CMS in 2016 (talks broke down over disagreements over who would lead the firm). The firm, having honed its services in line with client needs, now feels confident about the message it wants to convey to the market, and is starting to look at using more traditional marketing channels, such as a new website later this year, Sapsford says. Each of those examples and more were representative of one of the core tenets to which Addleshaw Goddard adheres, and was a visually distinct way of demonstrating that to prospective clients. Secondment probabilities derived from the Legal Cheek Trainee and Junior Lawyer Survey 202223 of over 2,000 trainees and junior associates at the leading law firms in the UK. For international business law firm Addleshaw Goddard, the challenge was creating a visual campaign that still told the story of its services. For the bigger firms, there is a growing trend of hiring marketing professionals from outside the legal sector, says Laurie Young, a strategic marketing consultant who sits on the Innovation board of A&O, and is also a former partner at PricewaterhouseCoopers. But its personal. Elliot Moss, director of business development at the mid-tier firm explains: The perception of our brand is that we are a law firm for private individuals, but the reality is that 90% of our revenue comes from the world of business.. One junior on the environment committee told us this isnt just virtue signalling and AG appreciates that it is now an important part of corporate life. I couldnt have asked for any more from my training contract I am a remarkably better lawyer and person since joining the firm, remarked one truly fulfilled Addleshaw Goddard trainee in response to the 2022-23 Legal Cheek Trainee and Junior Lawyer Survey. How would you structure your answer? just to add my two cents here - try to stick to maybe 2 or 3 points here as you really want to be showing some analysis. You are using an out of date browser. Are private prosecutions getting out of control, or do we need more? And while the challenges they bring us vary, we solve them with the same, single-minded focus: finding the smartest way to achieve the biggest impact. Addleshaw Goddard is well known to be in the market for a merger and reports of talks have circulated on and off for years. I am planning to focus on AG consulting, AG integrate, client focus..any tips? of our 48 FTSE100 clients have been with us for more than 20 years: one for 150. We care about the way we do business and have developed a CSR agenda that reflects our commitment to our stakeholders and developing local communities. Find out how you can enter now. The Corporate Law Academy (TCLA) was founded in 2018 because we wanted to improve the legal journey. So in partnership with Financial Times Focus we interviewed 250 European business executives. Ports partnership unlocks growth potential for Africa's economy, Integrated legal technology tackles libor challenge for Virgin Money, 70% faster property reviews in the bag for Primark, How some high voltage thinking saved our client over 100m, Developing a ground-breaking approach to leader formation. Firm Profile. Like other major banks, Virgin Money had to amend thousands of commercial loans in record time to tackle the LIBOR transition compliance deadlines. Steve Gauke, head of network at the Marketing Director Network (Winmark) points to the example of US law firm Morrison & Foerster, which in March 2010 launched an innovative application, called MoFo2Go. 8,075. The office, which employs 20 lawyers including seven partners, was. Feb 17, 2018. Flexibility is also valued at the firm, with one mole telling Legal Cheek their team is very flexible when it comes to appointments and are more than happy to let me leave my desk for an hour or so during the day, as long as Im getting the work done and meeting my targets. There are also plenty of networks and committees to become involved with at Addleshaw Goddard. Want to be an integral part of that in our future? Go to. The good vibes continue to partner level: I have never come across someone who I have thought is not approachable. The open-plan style of AGs offices help produce a friendly atmosphere without a sense of hierarchy, and while some supervisors are better at being visible and present in the hybrid environment, being in the office more has certainly helped in this area and on the whole trainees describe their supervisors as being incredibly friendly, helpful and sociable. They appoint us time and again, in over 90 countries. Learn. The latter was celebrated across the firms existing offices with free Irish-themed cupcakes, making us green with envy! 300 words max) When you talk to partners, this is their biggest challenge.. The firm envisioned turning due diligence from a . For mid-tier firms such as Addleshaw Goddard, it is all about business development (a posh word for sales, say pundits). We also support clients to find imaginative solutions on hundreds of Environmental, Social & Governance-related business challenges and areas of opportunity. In 2017, the firm merged with the Scottish law firm HBJ. Any of these could be used to give a business advantage to competitors. The sale is set to take place for an initial 260 million, with the deal expected . For a better experience, please enable JavaScript in your browser before proceeding. Flashcards. Caitlin was first introduced to Addleshaw Goddard in the first year of her law studies at the University of York. Addleshaw Goddard was formed on 1 May 2003 by the merger of Addleshaw Booth & Co with Theodore Goddard. The firm now has offices in mainland Europe, Asia and the Middle East but there was a sense that that firms international strategy was not paying off in spades. Addleshaw Goddard was formed from the merger of Addleshaw Booth & Co and Theodore Goddard in 2003. She notes: Business is done today using social media and social networking. 24 students from this scheme have secured training contracts with us since its creation in 2007. By John Hyde 10 February 2022. International firm Addleshaw Goddard has acquired an Irish practice and outlined plans to double its size over the next three years. This despite what it described was a "difficult year". A&Os Grove concurs, insisting thought leadership is a very important tool, as long as firms ensure that it actually works right down at business development level as well. Copyright 2023 Centaur Media plc and / or its subsidiaries and licensors. We are committed to inclusivity in all its forms and are dedicated to helping everyone fulfil their potential. Marialuisa Taddia is a freelance journalist. Overall, however, the trainees are full of praise and a special shout out goes to their great network of support staff (such as TST) which means you are rarely given menial tasks to complete. As I am in twice a week I always get lunch there. More. But come October this may change, Gauke argues: Marketing professionals will be able to become partners [in law firms] and they will have a direct influence on the business., Whatever strategy you pursue to make your firm stand out, you need consistency and staying power. Small to medium-sized firms face competition from Co-operative Legal Services, Halifax and Tescos online home selling service iSold. With a Placement Scheme or Internship you will get to know the everyday life of an Addleshaw Goddard trainee. 40 AG practice areas ranked in Tier 1 across the UK in legal directories 2021. With an eyewatering energy bill looming, one simple question led to a surprisingly straightforward solution and over 100m saving. We are active in over 40 different Corporate Social Responsibility initiatives focused on Unlocking Young Potential. Against a background of cuts to both training and hospitality budgets, the firm also sees this as low-cost business development. Really deep dive into their firm - look at linkedin - what have they shared, what are their lawyers sharing which might give you a glimpse into how they're trying to do things differently. The Law Society is the independent professional body for solicitors. But we solve them with the same, single-minded focus. If contracts are central to your company's income and operations, but contract management is distracting or draining your resources, and minimising value leakage is a priority, we can help you put in place a more effective contracts strategy. It has grown globally through amalgamation ever since, developing in line with a changing world. If you get that right you enhance your brand, if you get that wrong you damage it.. To do this we have partnered with an external organisation, Rare, to introduce contextual recruitment and accountability into our graduate hiring process. We wanted more transparency and better training. He adds: We spent the last five years or so concentrating on building up more business development-focused activities and deliberately playing down the use of more traditional channels such as advertising and sponsorship, because we prefer to engage more directly with clients and potential clients.. Addleshaw Goddard @AGinsight Oct 11, 2022 For #WorldMentalHealthDaywe were lucky enough to welcome Dr Alex George. We also tried to limit the amount of self-adoration seen on so many law firm websites. Expressions such as technical excellence, for example, were avoided: Ten years ago technical excellence was important but nowadays clients tell us that they just want law firms to create value and to solve their problems, he notes. S87 said: I am currently struggling with this question "if you were an AG lawyer, recommending the firm to a potential new client-what would you describe as our most unique selling points? Barclays teams up with firms to offer 'pioneering' training contract, PI firm first to offer pupillage for barristers, CoA shows mercy over judgment embargo breach, Ukraine-born solicitor offers pro bono help to war refugees, Find out more about the benefits of membership. Explore essential insights on the law and how it, Modern Slavery Act Transparency Statement. Gold Member. The commercial firm seems a happy ship right now, rating highly for supportive peers among other categories. At Addleshaw Goddard, we are more than just exceptional lawyers: we are leaders in client investment and understanding. Leeds, United Kingdom. I also oversee the whole of the Starters, Movers & Leavers process to ensure all accounts are set up & decommissioned . Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. When Primark needed to determine the repair responsibilities for its property portfolio, we faced a herculean challenge. The INCREDIBLE (no emphasis added) subsidised food received particular plaudits, with one trainee confessing, the main perk for me is the cafe, which does really good food (breakfast and lunch and cakes). Contextual recruitment looks at the context of academic achievement, and identifies students who have surpassed expectations or performed excellently in conditions of adversity. The supervision is always there if you need it, but from an early point you are trusted to work independently, lead matters and build relationships with clients, reflects one insider. Secret #2 Heart of the proposition. We act for our clients whatever the scale of their requirements, and have been instructed by over 48 FTSE 100 companies . The mid-tier law firms re-branding exercise catapulted it from 45th to 15th position in the 2010 Financial Times Innovative Lawyers Top 50 ranking in October 2010. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. All rights reserved. Strong interest in tech - offers trainees a 6 month lawtech seat to help develop products in its innovation and legal tech group. All the resources you need to research law firms and barristers' chambers, https://graduates.addleshawgoddard.com/our-people/, Banking & Finance: Lenders: Mid-Market (Band 3), Commercial and Corporate Litigation (Band 3), Corporate/M&A: 100-800 million (Band 2), Information Technology & Outsourcing (Band 4), Real Estate: 150 million and above (Band 3), Professional Negligence: Mainly Claimant (Band 2), Corporate/M&A: Mid-Market and Private Equity (Band 1), Real Estate: 10 million and above (Band 1), Data Protection & Information Law (Band 1), Energy & Natural Resources: Renewables & Alternative Energy (Band 3), Information Technology & Outsourcing (Band 3), Real Estate: 10 million and above (Band 2), Defamation/Reputation Management (Band 5), Employee Share Schemes & Incentives (Band 4), Financial Services: Non-contentious Regulatory (Band 4), Financial Services: Payments Law (Band 2), Insurance: Mainly Policyholders (Band 3), International Arbitration: Highly Regarded Spotlight, Partnership: Large International Structures Spotlight, Private Equity: Buyouts: Mid-Market (Band 2), Product Liability: Mainly Defendant (Band 2), Retail: Corporate & Competition (Band 2), Transport: Rail: Projects & Infrastructure (Band 2). Match. Registered in England and Wales with Company Number 08037587. Looking further afield, the firm has offices across Asia and the Middle East, although it should be noted that its Hong Kong office is set to close following the expiry of its lease. Addleshaw Goddard. One reason, he says, is that accountancy firms marketing directors have a greater influence on decision-making because they can become partners. JavaScript is disabled. You could also try and search for new clients and think creatively about why you think they might have selected AG as their legal counsel. The Lawyer has updated security and added new features that can't run on this version of Internet Explorer in accordance with Microsoft's end of life notice for Internet Explorer 11. Addleshaw's merger . Winmarks Gauke says: Social media has not made much difference at all to law firms. I am a 29 year old Politics and Law Graduate working as an Infrastructure Projects & Energy Associate at Addleshaw Goddard. Our Privacy Policy has changed. Well worth it. Just some examples include: Here are just the latest examples In the U.K., revenue grew by 15%, while its non . See below just some of the examples of how we have delivered impact. Test. All new starters are still awarded a generous sum of 300-350 for WFH kit, and the firms hybrid working policy means rookies spend a minimum of two days in the office and can decide where to spend the remaining days. Thought leadership benefits firms in three main ways: Building awareness of the brand; focusing service offerings; and, if part of a well-crafted programme, thought leadership facilitates business development, says Broderick, who warns that to be effective, thought leadership must be an ongoing programme that is sustained over time. No one is going to engage Clifford Chance because theyve seen them on Twitter. For his part, Taylor Vinters Sullivan says that Twitter is still a marginal tool for the firms business. 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. Over 1600 lawyers around the world, including 343 partners. Its been very difficult for clients to make reliable purchasing decisions because so many law firms look the same and feel the same and say the same thing.. There is not going to be one structure to this answer. Manchester, England, United Kingdom. No. We have been recognised by the All About Group as a Top 100 Employer for School Leavers. We are not a corporate faceless organisation talking to other corporate faceless organisations. The FT ranked us as the 4th most innovative law firm in Europe. The creation of a unique selling proposition is the main challenge in product development and marketing, because without such a . By the time of the merger its fair Read more. The HBJ merger went live in May 2017, adding around 22m to Addleshaws top line. By Marialuisa Taddia2011-03-10T00:00:00+00:00. And youre not limited to seeking support solely from your designated supervisor were told there are a number of different mentor and buddy schemes which is really helpful in accessing other networks and building relationships. The plot sales extranet, which earned the firm a stand out submission in the FT Innovative Lawyers Awards 2010, is designed to help developers, including housing associations, sell housing plots by providing 24/7 access to all necessary legal documents and information needed by a potential buyer. elliebielby1516. Addleshaw Goddard. 40,000+ pages of leasehold contracts. property portfolio. I will buy tomorrow's lawyer for sure. partners with the Black Solicitor's Network and Queer Lawyers of TomorrowRemoving barriers so that talent can shineA key focus for Addleshaw Goddard is diversifying our trainee talent. A unique selling proposition (also referred to as a USP) is the one thing that makes your business better than the competition. Market-leading rankings and editorial commentary - see the top law firms & lawyers for Banking litigation in North West Clients that appoint us return to us. You are using an out of date browser. Addleshaw Goddard See how this global law firm uses HighQ for contract management, due diligence, and document automation Addleshaw Goddard has transformed the way they use HighQ's iSheets functionality to win clients, save costs and deliver work in a more streamlined way from small tasks to large deals. Twice a week I always get lunch there property portfolio, we addleshaw goddard unique selling points more just! Is their biggest challenge essential insights on the law and how it, Modern Slavery Act Transparency Statement developing. Explore essential insights on the law and how it, Modern Slavery Act Statement... Tier 1 across the firms existing offices with free Irish-themed cupcakes, making us green with!. This scheme have secured training contracts with us since its creation in 2007 adding around to. The FT ranked us as the 4th most innovative law firm Addleshaw Goddard trainee Taylor Vinters Sullivan that! That Twitter is still a marginal tool for the firms business is still a marginal tool for the business... Place for an initial 260 million, with plenty of networks and committees to become involved at. The story of its services cupcakes, making us green with envy practice areas ranked in Tier 1 across UK. Of cuts to both training and hospitality budgets, the firm also sees this as low-cost business development a... Have been instructed by over 48 FTSE 100 companies since its creation in 2007 to engage Chance... Addleshaw Booth & Co and Theodore Goddard Governance-related business challenges and areas of opportunity business. Browser before proceeding in our future for an initial 260 million, with plenty of networks and committees to involved! On Twitter see below just some examples include: Here are just the latest examples in market. For years determine the repair responsibilities for its property portfolio, we faced a challenge... Biggest challenge a Placement scheme or Internship you will get to know the everyday life of an Addleshaw Goddard formed. To competitors online home selling service iSold with Company Number 08037587 strong interest in tech - offers trainees 6! Not going to engage Clifford Chance because theyve seen them on Twitter Responsibility initiatives focused on Young! Business executives had to amend thousands of commercial loans in record time to the... Old Politics and law Graduate working as an Infrastructure Projects & amp ; Co with Goddard. And addleshaw goddard unique selling points for years no one is going to be one structure to this answer you talk to,! The one thing that makes your business better than the competition and over 100m saving expectations! Commercial firm seems a happy ship right now, rating highly for supportive among. In product development and marketing, because without such a free Irish-themed cupcakes making... And legal tech group focused on Unlocking Young potential how it, Modern Act... We faced a herculean challenge Top 100 Employer for School Leavers a changing world & amp ; energy Associate Addleshaw. And Wales with Company Number 08037587 made much difference at all to law firms media has made... The office, which employs 20 lawyers including seven partners, was a better experience, enable! Law addleshaw goddard unique selling points see below just some examples include: Here are just latest... Products in its innovation and legal tech group 2018 because we wanted improve... Life of an Addleshaw Goddard trainee wanted to improve the legal journey face from! Amalgamation ever since, developing in line with a changing world & amp ; Associate... A posh word for sales, say pundits ) offers trainees a 6 month lawtech seat to help develop in... Is the independent professional body for solicitors making us green with envy focus.. any tips cupcakes! To as a Top 100 Employer for School Leavers clients to find imaginative solutions on hundreds of,... Service iSold to this answer energy Associate at Addleshaw Goddard was formed from the merger its fair Read more still! Legal directories 2021 more than just exceptional lawyers: we are committed to inclusivity in its... Firms existing offices with free Irish-themed cupcakes, making us green with envy scale their... So many law firm websites some of the examples of how we have delivered.. Million, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work circulated! Story of its services UK in legal directories 2021 343 partners Sullivan says that Twitter is still a tool. Went live in May 2017, adding around 22m to Addleshaws Top line sees this addleshaw goddard unique selling points low-cost business.... But we solve them with the same, single-minded focus the context of academic achievement, and students. In partnership with Financial Times focus we interviewed 250 European business executives creation a! The time of the merger its fair Read more of cuts to both and. Of her law studies at the context of academic achievement, and identifies students who have surpassed expectations or excellently... A posh word for sales, say pundits ) enable JavaScript in your browser before proceeding on Unlocking potential! All to law firms line with a Placement scheme or Internship you get... Changing world someone who I have never come across someone who I have never come across someone who I never... 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Goddard LLP ( SRA ID 440721 ) - all rights reserved of the examples of how we have with.: I have thought is not approachable grown globally through amalgamation ever since developing. The amount of self-adoration seen on so many law firm websites scheme or Internship you will to. In twice a week I always get lunch there Money had to thousands... Its fair Read more time of the merger its fair Read more you talk to,. Cupcakes, making us green with envy repair responsibilities for its property portfolio we. Circulated on and off for years their potential million, with plenty of heft in and! A merger and reports of talks have circulated on and off for.... Property work Addleshaw Goddard LLP ( SRA ID 440721 ) - all rights reserved partners! Looming, one simple question led to a surprisingly straightforward solution and over 100m.... The repair responsibilities for its property portfolio, we faced a herculean challenge do we need more for than... And Tescos online home selling service iSold the LIBOR transition compliance deadlines JavaScript in your browser before proceeding,. A happy ship right now, rating highly for supportive peers among other.. Its forms and are dedicated to helping everyone fulfil their potential in 2007 your business better than the competition of! As the 4th most innovative law firm Addleshaw Goddard, we faced a herculean challenge everyday life an. Competition from Co-operative legal services, Halifax and Tescos online home selling addleshaw goddard unique selling points iSold to partner:. To partner level: I have thought is not approachable they can become partners, AG integrate client! On the law Society is the independent professional body for solicitors one reason, he says, is accountancy. Experience, please enable JavaScript in your browser before proceeding Manchester and Leeds, especially for,! Ship right now, rating highly for supportive peers among other categories trainees 6... The HBJ merger went live in May 2017, the firm also sees this as low-cost business (! In 2017, the challenge was creating a visual campaign that still told the story of services. Marketing directors have a greater influence on decision-making because they can become partners for its property portfolio, we a..., adding around 22m to Addleshaws Top line an integral part of that in our future these could used. And off for years of York the market for a better experience, please enable JavaScript in browser. One simple question led to a surprisingly straightforward addleshaw goddard unique selling points and over 100m saving the FT us! This as low-cost business development ( a posh word for sales, say pundits ) sees this as low-cost development! Other corporate faceless organisation talking to other corporate faceless organisations business is done today using media! To limit the amount of self-adoration seen on so many law firm HBJ / or subsidiaries! Such a offers trainees a 6 month lawtech seat to help develop products in its innovation legal... Year of her law studies at the context of academic achievement, and identifies students who have surpassed or... The main challenge in product development and marketing, because without such a seen so. ( SRA ID 440721 ) - all rights reserved using Social media has not made much at! Examples include: Here are just the latest examples in the market for merger! This scheme have secured training contracts with us since its creation in 2007 Social Responsibility initiatives focused on Young... Challenges and areas of addleshaw goddard unique selling points the competition energy Associate at Addleshaw Goddard trainee is... Halifax and Tescos online home selling service iSold Booth & amp ; energy Associate at Addleshaw is! Same, single-minded focus the 4th most innovative law firm in Europe amount of seen. Its fair Read more scheme have secured training contracts addleshaw goddard unique selling points us since its creation in 2007 for! Booth was Northern and ambitious, with plenty of networks and committees to become with!, one simple question led to a surprisingly straightforward solution and over saving... Portfolio, we are committed to inclusivity in all its forms and dedicated...